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High Sales for Gaga’s Fragrance

It's the second-fastest selling fragrance since Coco Chanel.

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By: Jamie Matusow

Editor-in-Chief

Lady Gaga spread the news herself on Twitter: “The reaction to Fame has been overwhelming. Six million bottles in one week makes it the second fastest selling fragrance after Coco Chanel.”

The fragrance‘s black egg-shaped bottle and gold claw-inspired cap must be appealing to her Lil’ Monsters.

Before the fragrance’s launch, the folks at Coty did say to expect an extensive marketing campaign — calling it “unprecedented and groundbreaking.” I guess their plan is working.

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